A French Butcher Adopts A New Labelling Solution
A French Butcher Adopts A New Labelling Solution
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For many years, the owner of the Gicquel butchers store in the French city of Guer had not updated his stock of price tags. When he discovered plastic card printers by French company Evolis in the catalogue of a specialist reseller, Christophe Gicquel then changed his whole labelling method.
Damaged and mismatched, the price spikes with adhesive roller strips used in his store were getting old, and the models available from his supplier had changed. Mr. Gicquel, who likes a ̋clean and harmonious ̋ display, was unhappy with this untidy appearance. In addition, the new INCO law on the display of allergens and the origin of meat required additional printed tools to inform customers.
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