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Price Tags for Biocoop

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Logo Biocoop

The challenge: Produce professional-looking price tags quickly and easily for three stores

The Biocoop group is the market leader in France for the distribution of organic products and has experienced stunning growth in the last ten years.

Keen to create a professional image while complying with European regulations on food labeling for consumers, the managers of the three CABA-Biocoop stores in the Anjou region of France wanted to set up a new labeling solution for fresh produce.



The solution: The Zenius card printer and cardPresso software for price tag printing

CABA-Biocoop previously used paper tags with or without lamination to present its products. "Today, our labels comply with applicable standards and look a lot more professional.

The cardPresso software lets us create our own tags in a few minutes with the name of the product, its price, the European organic farming logo, a small product icon, and allergens! The system is easy to use and it doesn't require any training," explains Isabelle Leveugle.


Carte exemple Biocoop

The result: Price tags that are quick and easy to produce and a multipurpose solution

The Zenius printer began by producing over 100 price tags for the cheese section and about forty for the deli counter.

Today, the deputy director of the store customizes and prints about 15 labels per week for the three stores. The store also produces cards containing customer information displayed in front of the tills, as well as staff ID badges showing their first name and an icon indicating the department they work in.



“The Evolis plastic card printer has the advantage of being more affordable for small sales networks like ours and very easy to use. And of course the result is of a very good quality.”


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